Apropos video and all, I think it’s interesting how the fashion world increasingly tries to incorporate that medium into their commutation strategies.
Some attempts are more successful than other, but I think even the most successful attempts just lack that extra arts and craft kind of element, which you can’t just add by having an understanding for visual impressions. Like this video made by Line & Jo, I love they jewelry, and I think this video is cute – but seriously, what is the purpose of this video? And is it more than, well can’t even find the word – video clip/ experiment, I don’t think so – even though it has all the right fashion elements with the old filter and sound and all.
I think its not much different from the Lagerfeldt movies – purposeless and not a Movie.


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